On 15 October 2011 the company  sAutoleasing Inc. held a meeting of their commercial partners that was organised by Headmade Ltd. agency. Its social programme centred around the beer and its many humorous aspects in the Czech culture. So, along with several dancing performances, exhibition of a fictitious car crash performed by Marek Faust or a show of Zdenek Izer, there were more challenges offered to participants and related to beer. There were three moderated beer tastings, sampling various beer types originated world-wide, Czech specials and beers with awards). For the whole evening the participants could compete in the Czech and the international beer roulette and in beer-tasting recognition games. In addition, there were present experts in the beer bar helping the consumers with the choice of served Czech and international beers. (Photogallery)

There was an festivity held on behalf of the ELIT CZ Ltd. recently. On 10 December 2011 there was organised a Christmas Meeting between commercial partners and the management of ELIT CZ. The meeting commenced by a rare welcome drink ­­– the beer sparkling “wine”, as an invitation to a beer and food station reception. What concerns the beer, there were presented samples from the local mini-brewery, which could be compared with alternative special beers of the Czech and foreign make. The participants were invited to a brewery where the chief maltster explained the secrets of brewing. They also could test their capacities of beer sommeliers in various games and competitions. The winners were duly rewarded. More details from the event can be seen HERE.

On 8-9 December 2011 hotel Jelinkova Villa and its Malostransky Brewery in Valasske Mezirici hosted the ELIT CZ Ltd. management retreat. Even though its main programme rested in annual accounting balance sheets, annual report and plans for 2012, there was some time spared for merging it with a different highlight of the managerial event: the brewery sightseeing and sampling of the local beers directly from the cellars. After that a typical Czech beer evening followed – with the tasting of special beers as a part of Czech beer roulette and participating in beer recognition games.  The winners of the game were rewarded with a jackpot prize: a box with rare Belgian beer specials and an original Czech-Beer-Tours glass. (Photo gallery)

The head office of the Czech tourist industry “CzechTourism” organised in 19 – 23 October 2011 a motivational fam trip for foreign media. Its objective was to get the journalists and the readers of the press acquainted with the scope of Czech traditions in the culture of beer. The participants visited several small, medium-sized and large breweries during the trip, such as the Brewery Lotr, Minibrewery “Knight Lochota”, Brewery Chodovar and Pilsen Urquell Brewery, among others. They have visited the Brewers House in Prague and the minibrewery “U Medvidku” where they got to know the ancient architecture of traditional houses of beer, their history and legends. The gala evening was held at the end in the Brewery Club. The catering was inspired by the local beer gastronomy, which turned into a 9-course menu where each of the beer tasted was matched its specific culinary complement. Though it required a trained skill to taste at large all nine beers, all participants agreed that it was a unique opportunity to see how most varied the Czech beer culture could become. Photogalery.

On 5-6 October 2011 Can21, Ltd. – the authorised system partner of Canon – held the Open Door Days. Except that there was an exhibition of new products of Canon, its business partners and potential clients had a chance of getting acquainted with the beer brewing. The event took place in the very area of the firm for both days. The demonstration concerned the beers with top cropping and warm fermenting. On the first day it was the weizen beer and on the second day the ale. It will take another month until the samples will be filled into patent bottles and tagged with special labels, printed exclusively in memory of this opportunity. During the Open Door event the visitors could sample special beers from all over the world in the beer bar. The photo gallery of this festivity can be seen HERE.